Accelerating the deployment of a new innovative vehicle in Europe with a reliable B2B/B2C delivery solution

Our customer's business challenges

This vehicle has been marketed in France, Italy, Spain, Portugal, Belgium, UK, and Turkey starting from mid-2020. To support this innovation, the car brand must meet ambitious targets in terms of customer experience & brand image.

For these reasons, the company selected an expert in Finished Vehicle Logistics CEVA:

To accelerate the deployment of these new vehicles in those markets with a highly reliable solution
To facilitate handover, especially toward the teenager population
To enhance customer experience
To ensure a consistent brand experience all over Europe

TRANSFORMATION STORY

See how CEVA has contributed to meet eco-friendly mobility requirements with a full Door-to-Door solution

End-to-end solution starting at factory release in Kenitra (Morocco) and shipment towards main European ports
Training of a pool of experts for technical personalization (PPO) of this new model
Customs operations, vehicles reception at the country hubs
Compound operations
- Post Production Operations: installation of accessories and decorative elements, fine-tuning of the MY AMI POP and MY AMI VIBE pack configurations
- Pre-Delivery Inspection operations: full pre-delivery preparation and inspection
Cars and parts storage
Training of drivers
Training of product geniuses for handover to end-customers
Last mile delivery
Handover to consumers (both B2C and B2B)
Full Digital Traceability
Control tower per country: KPIs release/monitoring