The New Logistics Standard: Orchestrating the Total Life of Technology

The global technology industry is undergoing a fundamental shift where the global circular economy in electronics is projected to reach a market valuation of $4.5 trillion by 2030, by 2026 (Statista Global Circular Economy Outlook Q4 2025). Furthermore, a recent 2026 analysis shows that 73% of Gen Z and Millennial consumers are now willing to pay a premium for electronics that come with a "Certified Refurbished" guarantee or a guaranteed buy-back program (PwC Global Consumer Insights Survey 2026). The traditional linear supply chain is no longer viable and the industry is moving toward a circular model where value is captured at every stage, from the first delivery to the final refurbishment.

At the center of this transformation is Device Lifecycle Solutions (DLS), a strategic framework designed to manage the "total lifecycle" of a product. To understand how this model is turning logistical complexity into a growth engine, we sat down with CEVA Logistics leaders Alicia Voto, Global EVP of Technology, and Gerard de Boer, Director of Device Lifecycle Solutions.

Q: Device Lifecycle Solutions (DLS) is gaining strong visibility. Can you explain what DLS is and why it is so relevant in today’s tech-driven world?

Alicia Voto, Global EVP of Technology: DLS stands for Device Lifecycle Solutions. It is an integrated offering designed to manage the entire journey of a device. In a world of shorter product cycles and rising return volumes, DLS serves as the critical bridge between forward logistics—including configuration and fulfillment—and circular 'in-life' services such as repair, refurbishment, recommerce, and recycling. It’s about managing the "total life" of a product, not just its first delivery.

Q: What are the main challenges technology companies face when managing the full lifecycle of their devices, and how does CEVA help address them?

Gerard de Boer, Director of Device Lifecycle Solutions: Most companies struggle with fragmented supply chains, limited visibility, and the sheer complexity of managing reverse flows. Our DLS model integrates logistics, technical services, and reverse flows into a single orchestrated model. With real-time visibility, we help customers reduce inventory risk, improve service levels, and—most importantly—capture value from returned devices that would otherwise be lost.

Q: How does CEVA Logistics differentiate itself in the Device Lifecycle Solutions space compared to other providers?

Alicia Voto: CEVA’s differentiator is the "full orchestration" we provide. We don't just move boxes; we manage the technical integrity of the product. By combining the CMA CGM Group’s massive multimodal network with specialized technical services like certified repair and data-secure refurbishment, we offer a level of end-to-end control that traditional logistics providers simply cannot match.

Q: Sustainability is a key topic for the tech industry. How does DLS support customers in reaching their circular economy goals?

Alicia Voto: Circularity is no longer a “nice-to-have.” It’s a strategic priority. DLS enables a circular economy by extending the lifespan of devices. Through our certified refurbishment and recommerce processes, we help customers reduce electronic waste and maximize value recovery. We are moving the industry toward a model where reuse and refurbishment are integral parts of the value chain.

Q: What role does technology and innovation play within CEVA’s DLS offering?

Gerard de Boer: Innovation is the engine of DLS. We leverage advanced orchestration platforms combined with serial-level traceability to manage device flows with full end-to-end visibility and control. This enables us not only to track every individual asset but to significantly improve turnaround times, maximize asset recovery value, and reduce operational costs for our customers. In addition, our testing capabilities and secure data-handling protocols ensure that every device - whether repaired, refurbished, or resold - meets the highest regulatory and data privacy standards. Together, these capabilities allow us to support our customers in scaling circular business models, reducing risk, and unlocking value across the entire device lifecycle.

Q: From your perspective, what trends are currently shaping the technology and mobile industry?

Alicia Voto: We are seeing a massive shift toward "Logistics-as-a-Service" where speed-to-market is balanced with sustainability. Shortened product lifecycles mean that the "reverse" part of the supply chain is becoming just as important as the "forward" part. Companies are now looking for partners who can handle both with equal precision. Device lifecycle management is no longer just an operational task—it is a strategic growth driver. By orchestrating the full lifecycle, companies can accelerate their time-to-market and unlock real circular value.

Q: Looking ahead, how do you see Device Lifecycle Solutions evolving in the coming years?

Gerard de Boer: We expect DLS to become the standard operating model for the tech industry. As consumer expectations for sustainability grow, the ability to seamlessly repair, refresh, and recirculate devices will be the hallmark of a successful technology brand. CEVA is committed to being at the center of that circular future.